This is the two new flavoured vodka of Smirnoff: Fluffed and Whipped. And the more interesting is to see the advertising campaign. The great buzz again: with video:
http://www.youtube.com/watch?v=GBnID_Ty78A&feature=player_embedded
and a lot of prints who definitely show the positioning of Smirnoff:
High-quality
Premium
Trendy
Completely young
Here are some other photos about the campaign:
References: http://www.facebook.com/Smirnoff?ref=ts
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